DON’T share your bed with baby. It’s unsafe.

DO place baby on his or her back to sleep.

DON’T place soft materials in baby’s sleeping environment.


Newborns sleep 20 hours a day. Make each hour safe.

Create a safe sleep environment to prevent sudden infant death syndrome

Free Safe Sleep Poster

Place it where your baby sleeps as a reminder of how to keep your baby safe.

Download yours now »


What’s a Wearable Blanket?

Use a wearable blanket for your baby. It’s safer than a regular blanket and makes your baby look adorable, too.

Learn more now »



Safe Sleep for Infants